Since i also study business studies,it really helped me with finding my market with tips and strategies.
There are certain ways of pointing out an audience:
OBSERVATION OF CUSTOMER BASE
Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.
PRODUCT Analyzer
Write out a list of each feature of your product or service. Next to each feature, list the benefits it provides. For example, a graphic designer offers high-quality design services. The benefit is a professional company image. A professional image will attract more customers
CHOOSING SPECIFIC DEMOGRAPHICS
Age
Location
Gender
Income level
Education level
Marital or family status
Occupation
Ethnic background
CHECKING YOUR COMPETITION
Who are your competitors targeting? Who are their current customers? Don't go after the same market. You may find a niche market that they are overlooking.
There are certain ways of pointing out an audience:
OBSERVATION OF CUSTOMER BASE
Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.
PRODUCT Analyzer
Write out a list of each feature of your product or service. Next to each feature, list the benefits it provides. For example, a graphic designer offers high-quality design services. The benefit is a professional company image. A professional image will attract more customers
CHOOSING SPECIFIC DEMOGRAPHICS
Age
Location
Gender
Income level
Education level
Marital or family status
Occupation
Ethnic background
CHECKING YOUR COMPETITION
Who are your competitors targeting? Who are their current customers? Don't go after the same market. You may find a niche market that they are overlooking.
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