WHAT IS A FLAT PLAN ?
A flatplan shows where all articles and adverts are laid out, and in what order. It allows complete control of the publication production process avoiding confusion.Without a flatplan, the production director and advertisement director struggle to control which pages go where. This makes signing off a publication very difficult and time consuming.
Flatplans started life drawn out on pieces of paper stuck to the wall of the production team. As pages moved around, and advertisements were booked the pages were annotated and amended.
To create a good flatplan you need to think about the highs and lows of your magazine. Short articles, photo stories and lists offer easy entry-points for readers while features offer weight and substance. It's only by thinking about the proposition as a whole that you can devise the kind of experience you want for your readers
A flatplan shows where all articles and adverts are laid out, and in what order. It allows complete control of the publication production process avoiding confusion.Without a flatplan, the production director and advertisement director struggle to control which pages go where. This makes signing off a publication very difficult and time consuming.
Flatplans started life drawn out on pieces of paper stuck to the wall of the production team. As pages moved around, and advertisements were booked the pages were annotated and amended.
To create a good flatplan you need to think about the highs and lows of your magazine. Short articles, photo stories and lists offer easy entry-points for readers while features offer weight and substance. It's only by thinking about the proposition as a whole that you can devise the kind of experience you want for your readers
No comments:
Post a Comment