Adobe Illustrator

Used Adobe Illustrator

Rolling Stones Magazine from Hassam_Anwar

Metal hammer from Hassam_Anwar

Classic rock magazine from Hassam_Anwar

Magazine Front Cover Analysis

Its important to note such things as per how the front cover is presented and how its done.

We take this cover for an example.

Here are some more examples.

Serifs

Typefaces can be divided into two main categories: serif and sans serif. Serifs comprise the small features at the end of strokes within letters. The printing industry refers to typeface without serifs as sans serif (from French sans, meaning without), or as grotesque (or, in German, grotesk).

Great variety exists among both serif and sans serif typefaces. Both groups contain faces designed for setting large amounts of body text, and others intended primarily as decorative. The presence or absence of serifs forms is only one of many factors to consider when choosing a typeface.

Typefaces with serifs are often considered easier to read in long passages than those without. Studies on the matter are ambiguous, suggesting that most of this effect is due to the greater familiarity of serif typefaces. As a general rule, printed works such as newspapers and books almost always use serif typefaces, at least for the text body. Web sites do not have to specify a font and can simply respect the browser settings of the user. But of those web sites that do specify a font, most use modern sans serif fonts, because it is commonly believed that, in contrast to the case for printed material, sans serif fonts are easier than serif fonts to read on the low-resolution computer screen.

Media Language

What is media text?

The word text here basically describes something printed or written.In Media the word text is used to describe any media product such as TV,radio,adverts,films,photographs,web pages etc. Texts therefore are a main point in studying Media and one of the way to understanding the keys of text is through codes and conventions of it.


ENCODING:  Putting meaning in your media format and conveying the message.

DECODING : It breaks the meaning and converts in into something thats more understandable,something where we find our own meaning

About Fonts and Topography

In the 21st century, the era that were living, presentations, businesses ,  documents, and almost every kind of modern day job is done via the Web. Im pretty sure by now everyone is aware of typography as it is.But people look at it as it is put in front of them, many of them not being aware of the structure behind it that it stands on.
A font, represents the two major key elements that its structured from, Characteristic and Glyph. It colours the presentation with a formality,and a direction to head towards.There are millions of different types of fonts to be found online but it is considerably better to stick with one font for a document



One of the most important things in typography is CONTRAST:
This is a  subjective feeling that certain different fonts work together well, giving an impression of variety without losing harmony in the overall piece. Within a particular font, contrast also refers to the variety of stroke thicknesses that make up the characters.

Another Key element that puts a font into a design of its own is TRACKING: The tracking is the amount of space between letters and complete words which is very similar to another typography element KERNING, but not to be confused with it , because Kerning is the space between individual letters in a word.

Furthermore,typography also consists of WHITE SPACE:  which is the portions of blank space used in page layout to enable the text and other tools.
Darren Scott says "Say little, say it well. Good design is not so much about knowing what to put on the page, it's about knowing what to leave out."



A History of Western Typefaces looks at fonts from 1440 when Johannes Gutenberg invented movable type with the printing press

DIGITAL TYPE

  When an outline font is used, a rasterizing routine (in the application software, operating system or printer) renders the character outlines, interpreting the vector instructions to decide which pixels should be black and which ones white. Rasterization is straightforward at high resolutions such as those used by laser printers and in high-end publishing systems. For computer screens, where each individual pixel can mean the difference between legible and illegible characters, some digital fonts use hinting algorithms to make readable bitmaps at small sizes.

DISPLAY TYPE

  In the days of metal type, when each size was cut individually, display types were often cut that were adjusted for display use. These modifications continued to be made even after fonts started to be made by scaling using a pantograph, but began to fade away with the advent of phototypesetting and then digital fonts, which can both be printed at any size. Premium digital fonts used for magazines, books and newspapers do often include display variants, but they are often not included with typefaces bundled with operating systems and desktop publishing software

Decades into the desktop publishing revolution, few typographers with metal foundry type experience are still working, and few digital typefaces are optimized specifically for different sizes, so the misuse of the term display typeface as a synonym for ornamental type has become widespread; properly speaking, ornamental typefaces are a subcategory of display typefaces. At the same time, with new printing techniques, typefaces have largely replaced hand-lettering for very large signs and notices that would once have been painted or carved by hand


USE OF OTHER LANGUAGES 

A Latin text used in a sample of Caslon. The foreign language concentrates attention on the typeface design rather than the meaning of the text.

Here are examples of FONT METRICS that give us the basics about the style of the font.

  KERNING, TRACKING, AND LEADING

Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters.

   

TRacking is the space between 2 words.

 In typography, leading  refers to the distance between the baselines of successive lines of type

Media Terms

Intertexuality : The shaping of texts meaning by other  texts.


Verisimilitude: Details and elements added to create a believable world


Conventions: The work of individuality and sincerity that creates a meaning through a specific genre


Semiotics : A code is a learned rule for linking signs to their meanings. The term is used in various ways in media studies and semiotics. In communication studies, a message is often described as being "encoded" from the sender and then "decoded" by the receiver.


Media Saturation: The way in which the media saturates our lifes.

Media communication

Media communication divided in these forms;


Visual: Scenes and shots of basic entertainment- cinema



Textual:  Print media, newspapers,Covers,posters


Audio:  Radios,television and the internet. This is widely accessible and a source of communication worldwide  

Media Concepts

These are basic media concepts that help study the film.
All sorts of movies are built on the basis of these concepts.


Ideology:  Its the main motive behind the beliefs which an individual, group or society holds.



Narrative:  The script of the movie.The study of narrative explores the different ways that media texts can tell a story. Narrative is strongly linked to the audience and purpose of the text.



Representation: What it stands for.Accordingly, all media texts are re-presentations of reality.


Production: Where the film is financed/provided with funds.



Audience:  The people for whom the media product is made.



Genre : Media products can be classified into categories or genre.A genre can be recognised by its common set of distinguishing features. A film may also consists of more than a single genre



Institution   The production company of a movie when its made.

Media Codes

What Are Codes ?

Rules or conventions by which signs are put together to create meaning.
These codes include the following:

DRESS CODE
COLOUR CODE
NON VERBAL CODE
TECHNICAL CODE